What is Google My Business

Google My Business

Google My Business is a free and easy tool which provides a free platform for the business and organization to perform their activities online on Google. Google My Business Involves Search, Direction and Maps features. By verifying your business information on Google, you can help customers find you easily on internet.

How do I list my Business on Google?

5 simple steps to list your Business on Google:

a)  Search in the Google tab “Google My Business” to sign-up and create your website online.

b)  Enter the Name and Address of your Business in the Search Box. Select the Name of your Business if it appears in the suggested results, or create a new one and provide the information.

c)  After that Google will verify your Business location on Map. You will have to wait for 1-2 weeks for a postcard from Google with verification PIN.

d)  After receiving the verification PIN, start sharing the latest information about your Business.

How will GMB help me improve my business?

Google My Business helps in attracting more customers online. The Businesses who had provided the complete contact information, photos, activities and reviews had a better chance in attracting the new customers and their attention.

In a research it has found that the customers are 50% more interested in purchasing the services from businesses that had provided the complete information on their website. Positive reviews, relevant photos and offers are important pieces of information that help customers in choosing your business and thus it makes the website more customer friendly.

1)  Create a Complete Profile: Creating a profile with complete information can help the Business grow e.g., directions, opening hours, photos and services of the Business. By making website updated with latest information, photos and offers you can use Google My Business to tell Customers what makes your Business special.

2)  Engage with customers: Another important thing to grow your Business online is by making good relations with your Customers. This helps in getting good review about your business on Google to attract more. You can ask the Customers to review about their experience. This will help them in building Customer relation and can attract the new customers also.

3)  Set up a free website: With Google My Business, you can build a free website that looks great. The free website builder makes it easy to create and edit your site from your computer and phone.

4)  Discover the audience: Google My Business also gives a feature of checking about how customers are finding you. You can check/track the information about the searches, phone calls. It gives you information about the Location of the Customers.

5) Add relevant Photos and offers: Many buyers sometimes check for discounts also, by giving offers on your services and products you can attract the audience. By updating offers, photos and special events on your website you can grow your business. 

Benefits of Google My Business

·       Manage your information

Google My Business helps in managing the activities and information about the products and services you offer. A business who runs online gives customer a trust.

Also the customers can have access to check your information like opening and closing hours, phone number and street address.

·       Learn More About Your Business

Google My Business gives the brief information about how your Business is working. The Owner can check the analysis of the Business on the website and can check the number of reach, no of customers involved, from where the customer belong to.

This helps in making changes in the marketing strategy also and can help in checking about the customer’s preference.

·       Earn Trust From Customers

Another important and most difficult task is to gain the trust of the Customers. Making your Business up-to-date customers can help in building trust and customer can consider your Business reputed.

By giving your proper Address and information the Customers can get the confidence and will visit your Business. As an owner of the Business, your job is to help the customers.

·       Makes your Business visible on Google Maps

The second important factor is that customers can find your Locations on the Google Maps. Whenever the customer tries to search for the Business, The Google Map makes you location visible on the map.

The customers can easily reach to your Business and gives you Business benefit.

The Number of customers can also increase; it helps in raising the online traffic.

By completing the verification on Google My Business the Google makes your Business visible on Google Map.

·       Increase Traffic and Sales

The main problem is creating and increasing the customer traffic on your business site. It provides a good benefit to your Business; by putting the Business on Google Maps. The location of your Business will be Visible to the customers, and the customer is more likely to visit your Business.

·       Star Ratings

Google My Business gives a feature of Star Ratings on your Business. Customers can give Star ratings, reviews and feedback about your Business and the services you are providing. This can attract the new Customers and build your goodwill in the market.

·       Rank Higher

The more the relevant information you provide on your Business the more the chances of getting higher Rank in Google Map Searches. By updating information, quality, engagement on your Business helps in Ranking your Business.

The more you give customers information the more the customers will visit and Rate you.

·       Increase Engagement

Google My Business gives an opportunity to owner in responding the reviews and feedbacks of the customers. This helps in making the engagement activities on your website and can give customers satisfaction. Customers can easily reach to your Business through your website and can call you in one single tap directly.

·       Free Google Advertising

Google also give an opportunity of showing up Google Ads on your Business if your Business is working Good. It helps in getting to the top list whenever customers search on Google. By increasing the rankings and the content of your Website can increase the chance of getting in the top list.

·       Stand Out from Competitors

Google My Business helps your Business in gaining the goodwill; your Business displays the information to the Customers so that they can visit the Business. It helps in customer to identify your Business as it offers an image about your Business and gives your Business a chance to stand out from your Competitors. Always use effective keywords and unique things to attract the Customers activity on your Website.

– Divyanshu Tomar, DMS